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THE SECRETS TO

DIGITAL MARKETING

holistic business skills

YOU need

Be ENRICHED in the workplace with rock-solid digital marketing skills to better serve your organisation.

ENABLING PEOPLE

Discover the secrets of digital marketing with our rock-solid digital marketing programme. We are excited to ignite changes that matter to you.

Digital marketing is comprised of all the marketing efforts done online. Therefore, we ensure that we cover every aspect of digital marketing that can you help you to come to a holistic breakthrough in your career.

 

We offer 4 Digital Marketing Workshops to cater to your needs.

Secret to Digital Marketing - SEO
(Search Engine Optimisation)

Walk away having all the knowledge you need to manage and execute a SEO project.

Secret to Digital Marketing - SMM
(Social Media Marketing)

Learn how to leverage the most powerful tools in Facebook and manage large ad campaigns more efficiently

Secret to Digital Marketing - SEM
(Search Engine Marketing)

Turn your business goals into an online marketing campaign to attract new customers and optimize your ad spend.

Secret to Digital Marketing - EM
(Email Marketing)

Learn how to develop an engaging email marketing strategy that integrates with your content marketing campaigns.

Technology is integrated into our lives more than ever before. We own smartphones, conversational

AI devices such as Amazon Alexa and Google Home, laptops, and tablets. Technology has changed the way people shop.

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Since marketing has always been about connecting with your audience in the right place and time, this means that we need to meet our potentials where they are spending their time, on the internet.

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We aim to Enrich you with the invaluable secrets on how to use digital marketing to generate leads, sales and create a rock-solid brand to advance your business explosively. Coached by some of the top industrial practitioners, you will learn the skills and techniques that can help you achieve your business and career goals.

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Through this interactive and immersive workshop, you will master tools like Google Analytics to create data-driven strategies across channels. Using real-life case studies and practical, cogitating hands-on activity, you will gain a real-life experience of executing a digital marketing strategy.

THE SECRET TO DIGITAL MARKETING - SEO

(SEARCH ENGINE OPTIMIZATION)

SEO

OBJECTIVES

 

  1. Carry out a website audit and competitor analysis.

  2. Execute on-page optimization.

  3. Carry out keyword research and identify keywords for your business.

  4. Seamlessly optimize and speed up your website.

  5. Understand Google Analytics and learn Webmaster Tools.

  6. Use various SEO tools to conduct competitive SEO analysis.

  7. Monitor the performance of your website.

OUTLINE

 

  1. Introduction

  2. Identify keywords and how they can drive growth

  3. On-page optimization and page ranking

  4. Meta Tags

  5. SEO Tactics for web content

  6. Build and submit XML Sitemap

WORKSHOP DETAILS

Duration: 1 day, 9pm to 6pm

Programme Fees: $298

WHO SHOULD ATTEND

This course is suitable for a variety of professions and all levels of marketing experience. It is also suitable for those who would like to pursue a career in digital marketing and for those who want to stay relevant in this growing digital economy.

Other The Secrets to Digital Marketing Workshops >

SEM

THE SECRET TO DIGITAL MARKETING - SEM

(SEARCH ENGINE MARKETING)

OBJECTIVES

 

  1. Have an in-depth understanding of the different channels of Google Ads Network.

  2. Master Google AdWords interface, to open and manage Google Ads account.

  3. Formulate, plan and execute different types campaigns using Google Ads Network.

  4. Have in-depth understanding about different types of bidding methods and bidding strategies.

  5. Master different ways to target user via different channels to market and re-market your product.

OUTLINE

 

  1. Introduction to Google Ads

  2. Keywords and search targeting

  3. Click-bidding, bid management and budgeting

  4. Hands-on creating a Google Ads campaign

  5. Measure performance and optimize Ads

WORKSHOP DETAILS

Duration: 1 day, 9pm to 6pm

Programme Fees: $298

WHO SHOULD ATTEND

This course is suitable for a variety of professions and all levels of marketing experience. It is also suitable for those who would like to pursue a career in digital marketing and for those who want to stay relevant in this growing digital economy.

Other The Secrets to Digital Marketing Workshops >

THE SECRET TO DIGITAL MARKETING - SMM

(SOCIAL MEDIA MARKETING)

SMM

OBJECTIVES

 

  1. Assess need for Social Media and choose the right social media platform for your business.

  2. Create an accurate and detailed customer avatar for your business.

  3. Identify and develop relevant content objectives that will attract your customers.

  4. Learn suitable social media content storytelling tactics and tools.

  5. Develop a successful social media marketing content plan that will draw customers to you.

  6. Master the ability to use Facebook Ads Manager.

  7. Learn how to analyse and interpret performance measures of your campaigns.

OUTLINE

 

  1. Introduction to Social Media Marketing

  2. Facebook and Instagram

    • Develop social media marketing plan​

    • Deliver social media marketing campaigns

    • Facebook Ads Manager

  3. YouTube

    • YouTube channel​

    • Managing YouTube Ads

WORKSHOP DETAILS

Duration: 1 day, 9pm to 6pm

Programme Fees: $298

WHO SHOULD ATTEND

This course is suitable for a variety of professions and all levels of marketing experience. It is also suitable for those who would like to pursue a career in digital marketing and for those who want to stay relevant in this growing digital economy.

Other The Secrets to Digital Marketing Workshops >

THE SECRET TO DIGITAL MARKETING - EM

(EMAIL MARKETING)

EM

OBJECTIVES

 

  1. Use Email Marketing to successfully draw traffic and gain visibility and awareness of your business.

  2. Discover the techniques to developing an engaging email that is relevant and generates conversions.

  3. Learn the skills to efficiently build and generate an email list of subscribers.

  4. Learn how to effective email market to gain more engagement.

  5. Gain expertise and knowledge or email marketing to attract buyers at a larger scale.

  6. Understand modern buyers.

OUTLINE

 

  1. Understand your buyers

  2. Quality Database

  3. Types of emails and effective email techniques and templates

  4. Email content and design

  5. Email campaign

  6. Measuring performance of email campaigns

  7. Integrating marketing channels

  8. Automating email marketing

TESTIMONIALS

"Attended the Secrets to Digital Marketing - Email Marketing. It is very engaging and enriching for me. The trainer is very knowledgeable and helpful. I feel more confident in executing email marketing for my business."

"This workshop showed me that I need to understand my customers and taught me which social media platforms my customers are hanging out more and how to generate relevant content that will attract them. Trainers are very experienced and resourceful."

“This workshop has taught me how to leverage on digital marketing to expand my business. Thankful to the trainers for their patience and for controlling the class size so that we can learn better."

WORKSHOP DETAILS

Duration: 1 day, 9pm to 6pm

Programme Fees: $298

WHO SHOULD ATTEND

This course is suitable for a variety of professions and all levels of marketing experience. It is also suitable for those who would like to pursue a career in digital marketing and for those who want to stay relevant in this growing digital economy.

Other The Secrets to Digital Marketing Workshops >

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